Hershey’s Brownies

Old-fashioned homemade Hershey’s brownies are incredible! Especially when they are made from scratch with Hershey’s cocoa and simple ingredients. Satisfy your chocolate craving with these irresistible chocolate brownies.

Hershey's brownies with nuts on a plate.

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What makes Hershey’s cocoa brownies so good? 

Brownies are an American tradition, and what’s more natural than using one of the most popular brands of cocoa powder in the US, Hershey’s 100% Cocoa Powder to bake them?

This old-school Hershey brownie recipe is very close to the one on the Hersheyland official website, but it has a few minor tweaks that deliver even better results!

If you have fond memories of your grandmother making you chocolate brownies when you were young, this will probably be very similar. And if your grandmother didn’t do that, why not start a tradition for your kids and grandchildren?

Why you’ll love Hershey cocoa powder brownies

Who can say no to brownies, especially when they are as easy to make as these? With this Hershey’s cocoa powder brownies recipe, you’ll never need to open a who-knows-how-old box of store-bought brownie mix stuffed full of preservatives ever again!

Both kids and adults love brownies, and with so many great options to customize and decorate them (see the ‘What Mix-Ins Can I Add?’ section below), you can effortlessly make ones that your family will love. 

Hershey’s chocolate brownies ingredients 

For the chocolate brownies, you’ll need:

  • All-purpose flour
  • Hershey’s 100% Cocoa Powder
  • Baking powder
  • Salt
  • Unsalted butter
  • Sugar
  • Vanilla extract
  • Eggs
  • Walnuts pieces (optional)
Hershey's brownies ingredients on a tray.

Ingredient notes and substitutions

You can substitute a different brand of cocoa powder, but don’t replace it with any labeled Dutch-processed cocoa powder, or bad things could happen. Unfortunately, Hershey’s changed its Special Dark Cocoa Powder recipe by adding an alkalizing agent, making it unsuitable for this and other old-fashioned recipes. 

Besides walnut pieces, consider using crushed hazelnuts, almonds, pistachios, or macadamias. 

How to make Hershey’s brownies

To prepare the Hershey’s chocolate brownies batter: 

  1. Line an 8-inch square baking pan with aluminum foil. Lightly spritz the foil with non-stick cooking spray or brush it with butter. 
  2. Sift the flour, cocoa powder, baking powder, and salt into a mixing bowl. Set the dry ingredients aside for later.
  3. Melt the butter in a large saucepan over medium-low heat.
  4. After the butter melts, add the sugar and vanilla extract. Whisk well until the sugar dissolves, and then remove the saucepan from the heat. 
  5. Let the melted butter mixture cool for about five minutes. Meanwhile, whisk the eggs and reserve them for later. 
Collage of steps for making Hershey's brownies.
  1. Pour the eggs into the cooled melted butter mixture and stir constantly to prevent the eggs from cooking. 
  2. In batches, add the dry ingredients to the saucepan. Use a spatula to stir well until there are no more dry patches before adding more dry ingredients. 
  3. Stir in any nuts or other add-ins you want to include.

To bake Hershey’s cocoa powder brownies: 

  1. Pour the brownie batter into the prepared baking tray and bake at 350°F for 20 to 25 minutes, or until a toothpick comes out clean from the center of the brownies. 
  2. Place the baking pan on a wire rack and cool the brownies in the pan for at least 15 minutes. 
  3. Place an upside-down wire rack on top of the pan of brownies and turn everything over. 
  4. Carefully remove the foil and flip the brownies onto a cutting board using the same method as above. 
  5. Cut the brownies while they are still warm, and allow them to cool to room temperature before serving or storing. 
Collage of making Hershey's brownies.

What mix-ins can I add?

Are nuts not enough for you? You can add anything else that will go well with this brownie recipe. Here are a few suggestions:

  • Chocolate chips: You can always have a little more chocolate. 
  • Peanut Butter chips: Reese’s Peanut Butter Cups fans will want to try this option. 
  • Mini M&MS: Super festive, especially if you match the color of the M&Ms with the colors of the holiday. 
  • Mini marshmallows: Marshmallows add a light and creamy element to your brownies or combine with peanut butter chips for a S’mores vibe. 
  • Candied orange peel: Just the right amount of citrus flavors to elevate the chocolate brownies to the next level of culinary sophistication. 
Hershey's brownies on a plate.

How to store them 

Transfer the room-temperature brownies into a non-clear, airtight container and keep them on the counter.

For longer storage, freeze the brownies on a baking tray before putting them in a freezer-safe container or plastic freezer bag. 

How long will they last?

Hershey’s cocoa powder brownies should stay fresh on the counter for up to three days and in the freezer for a month.

Thaw the brownies in the fridge for at least six hours before serving. Freezing brownies can dull their flavor, and some folks find that sprinkling the tiniest amount of table salt on top of the thawed brownies really pumps up the taste of chocolate.

Hershey's brownies on a plate and a glass of milk next to it.

Do you love brownies? Try these chocolate brownie recipes

Be sure to check out more of my easy brownie recipes and the best copycat recipes for store-bought products and restaurant food.

These Hershey’s Brownies are a recipe from Maida Heatter’s Book of Great American Desserts. She is known for delicious desserts.

Hershey's brownies piled on a plate.

Hershey’s Brownies

Why make brownies out of the box when you can make delicious brownies from scratch?
4.80 from 30 votes
Print Pin Rate Add to Collection
Course: Dessert
Cuisine: American
Keyword: Brownie Recipes, chocolate brownies, hersheys brownies
Prep Time: 10 minutes
Cook Time: 25 minutes
Total Time: 35 minutes
Servings: 16
Calories: 174kcal


  • 1/2 cup all-purpose flour
  • 1/3 cup Hershey’s cocoa powder
  • 1/4 teaspoon baking powder
  • 1/4 teaspoon salt
  • 1/2 cup butter
  • 1 cup sugar
  • 1 teaspoon vanilla extract
  • 2 eggs
  • 1 cup walnuts broken into pieces (optional)


  • Preheat the oven to 350°F. Line an 8-inch square pan with foil and butter the foil.
  • Sift together the flour, cocoa, baking powder, and salt.
  • Melt the butter in a 3-quart saucepan over moderate heat. Add the sugar and vanilla and stir to combine. Remove the pan from the heat and let cool for 5 minutes.
  • Crack the eggs into a small bowl and then add the eggs to the saucepan, stirring rapidly to avoid cooking them.
  • Add the sifted dry ingredients and walnuts to the saucepan and stir.
  • Spread the mixture smoothly in the prepared baking pan and bake for 20 to 25 minutes, or until a toothpick inserted in the center just barely comes out clean. Let cool in the pan for 15 minutes.
  • Cover the pan with a cooling rack and flip the pan over. Remove the pan and foil lining from the brownies. Then cover the brownies with a cutting board and flip them back over. Remove the cooling rack from the top of the brownies.
  • Let stand until cool and cut into 16 squares.


Calories: 174kcal | Carbohydrates: 17g | Protein: 2g | Fat: 11g | Saturated Fat: 4g | Cholesterol: 35mg | Sodium: 95mg | Potassium: 77mg | Fiber: 1g | Sugar: 12g | Vitamin A: 205IU | Vitamin C: 0.1mg | Calcium: 17mg | Iron: 0.7mg

About Stephanie Manley

I recreate your favorite restaurant recipes, so you can prepare these dishes at home. I help you cook dinner, and serve up dishes you know your family will love. You can find most of the ingredients for all of the recipes in your local grocery store.

Stephanie is the author of CopyKat.com's Dining Out in the Home, and CopyKat.com's Dining Out in the Home 2.

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Reader Interactions


  1. Kris Marie

    5 stars
    The absolutely BEST brownie recipe. I doubled it and will use my football shaped cookie cutter to cut these out and than decorate.

  2. Judy O'Neal

    5 stars
    These are the best brownies I have EVER eaten. We have made them so many times during the Quarantine. Best comfort food ever!!

  3. Willie L. McMeans

    5 stars
    These are the absolute best tasting brownies I have ever tasted! I’ve made them and have taken them to family gatherings and they were loved by all. My in-laws have made many requests for these brownies but I couldn’t locate the recipe, I’m over joyed that I located it today on a whim. I highly recommend you try this easy to make brownie recipe.

    Thank you,

  4. Joanne

    I want to bake these brownies but I am confused by the directions. They read:. “melt the butter . . . Stir in sugar and vanilla, and add eggs one at a time. It is best to crack all of the eggs before quickly adding in the eggs. Remove the pan from the stove, allow the heated mixture to cool for five minutes. Stir the eggs in rapidly so they don’t cook”.

    Do I add the eggs to the pan on the stove? Or to the pan after removing it from the stove andleetletting it cool for 5 minutes?

    thanks for your help.

  5. Brenda

    1 star
    I used this recipe because I didn’t want to make a 9 x 13 pan of brownies. Your recipe calls for a 9 x 9 Pan. Did you really mean to use 8 x 8? I didn’t have enough batter to completely fill the bottom of the pan.

  6. Renee

    5 stars
    I use this recipe a lot because it satisfies my chocolate cravings. I can cut them into small squares and freeze them so I don’t eat too much at once. They are good heated up with a scoop of vanilla ice cream on top and maybe a drizzle of chocolate or caramel syrup.

  7. Linda

    4 stars
    This recipe sounds very good! I’m going to try making them today. I bet they will be a hit! Ty for sharing this easy, versatile recipe! Maybe add some caramel on top and pecans to be similar to ‘Turtle Brownies’.
    Thank you, again. Happy Baking!

  8. Dianne

    5 stars
    Hello! I just made these for the hubby! (I am vegan)
    I recently made these totally wonderful vegan brownies (sweet potato, Peanut Butter, Hershey’s cocoa, banana, applesauce, almond extract… He was not impressed! They look and smell wonderful; Hoping he loves them!

  9. KMP

    This is my go to Brownie receipe for every Holiday or birthday! Just made a batch & decorated with red, White & blue sprinkles! They get cut, each one put in a foil cupcake holder & dusted with powered sugar! My family LOVES them!! Thank you!

  10. Brenda Santana

    I’ve made these several times since finding the recipe a few months ago. It’s really easy and so yummy. My family doesn’t care for nuts so I add chocolate chips. I’ve also used white chocolate chips. Peanut butter chips would also be good. Thanks for the great recipe.

4.80 from 30 votes (8 ratings without comment)

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